Ivana Lukic

A dedicated marketing professional with a genuine passion for all aspects of marketing and social media management, who currently contibutes to the growth and market presence of beverage brands within 7 markets. Committed to driving brand excellence and delivering measurable business results.

Currently, I'm working as an Assistant Brand Manager for Central Europe region at PepsiCo, where I have acquired a substantial amount of knowledge while working for a multinational company, coordinating and aligning brand activations with multiple stakeholders, regularly monitoring the budget, processing claims and reporting in accordance with the PepsiCo standards. Also, some of the tasks that I am working on are day-to-day maintenance of the brand, collaborating with the influencers from seven markets, and approving digital assets for social media. For over a year, I have been the part of a team that successfully completed the biggest PepsiCo project - Pepsi Taste Challenge.

During my studies, I was working as a Marketing Assistant at AFA organization. The tasks that I was responsible for were mainly focused on social media management and email marketing. After this position, I continued to create content for AFA newsletters for a year ensuring each edition effectively communicates key messages and engages the target audience.

Regarding my education, I graduated from the University of Belgrade, Faculty of Organizational Sciences with a Bachelor's degree in Management & Organization, as well as a Master's degree in Project & Investment Management. During my studies, I developed many skills related to the data-driven decision-making in all fields of Management, mainly focusing on Marketing and Project Management.